Henrietta’s

Cottage Country Baking At It’s Best For 50 Years, Henrietta’s roots stretch all the way to traditional European baking. At Henrietta’s they believe the best results are found when innovation and tradition collide. By blending the old with new, Henrietta’s is able to produce classic pastries with a creative twist.

One of the top rated bakeries in the picturesque Muskoka’s, Henrietta’s is well versed in both the business and the art of baking—and we wanted the brand to reflect that. Much like Henrietta’s core ethos of blending tradition and innovation, we wanted to recast the classic logo alongside some vibrant and exciting visuals. We made sure every move in the brands evolution pivoted off the classic styling and subtle nature of the original visuals.

In the end, we used a serif monogram font that encompassed the history of Henriettas. The bold “H” with a loaf of bread advancing on the negative space adds clarity and intention to the brand. The visuals that follow are clean and conventional but show enough individuality to complete the transformation Henrietta’s set out to achieve.