Meet Ben, the founder.
He digs past the surface to find what a brand stands for. Off the clock he’s an outsider, a coach and a father and a wannabe musician.
branding and positioning for outdoor brands.
Your gear can't fail and neither should your brand. Build a company that gets people outside.
30 minutes, no cost. We'll show you how to go outside the expected.
book a call with ben
For the Outsiders
The specs on your gear shouldn't be what sets you apart. The spirit of the unknown should, and the pull of adventure.
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01 Book a call
Pick a time that works. Tell us why you are in the outdoor space and what fires you up.
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02 See our process
We will show you how our proven process that gets brands thinking outside and customers looking in.
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03 Step outside
If it’s right for both of us, we start building a position that puts you outside the rest.
book a call with ben“Care and attention were taken in the discovery phase to find out who we are and the story we wanted to tell, and it was a truly collaborative experience coming together to build out the brand strategy that would inspire the final design work.”
outdoor brands
that went outside
the expected
the revel method
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01 Research
We sit down together for a few hours and pull it all out: what you make, who it’s for, and why it matters.
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02 Explore
We explore the possible ways to position the brand. Then we pick the path together.
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03 Visualize / Voice
The brand comes alive. The textures, the colours, the graphics and the way you talk, all built on your position.
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04 Establish
It all goes into one brand guide AI and people can use, so everything makes sense and feels seamless.
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05 Launch
Everything is tied up with a nice little bow: your logos, assets, fonts and brand guide. Then you watch it build momentum.
find god lose time
for the outsiders
If the gear you make can get someone away from the race and into the stillness, you've won. The moments outside with your gear in hand become stories they carry for generations, outside of time itself.
Elizabeth Barrett Browning wrote that "earth's crammed with heaven, and every common bush afire with God." I believe it's true. Just step outside and watch the wind move against it all, and with it all.
Your gear gets people outside.
For the Outsiders.
what you get
everything we throw at your brand
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research
A few hours together, a close look at your company, your customers and your category.
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brand positioning
Why your gear is the right one for the person holding it, and where it does for them.
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copywriting
Words your team, your dealers and your customers can repeat without a cheat sheet.
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naming
A name for the brand, a product line or a launch, one that sticks.
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logo design
Your logo is the smallest thing that carries this biggest responsibility. Recognition. Do it right.
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brand identity
The textures, the colours, the type, the graphics, and the language built as one system.
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collateral / components
Hang tags, packaging, signage and merch, so the brand looks the same on everywhere.
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website experience
A website that serves your sales funnel not one that adds complexity. Static and Ecommerce.
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AI integration
Get AI to know your brand and create for you with clear rules and guides built by humans.
outsiders
only
is this right for you?
For the outfitters - the gear makers - the guides - the overlanders - the outsiders
A good fit
- you make gear from passion
- you get outside
- you want to share your love for outside
- you’ve got something coming, like a launch or retail
- you’re willing to think outside the lines
- you want to make a real difference and shake the normal.
Bad fit
- you don’t really care how your brand shows up
- you have a corporate agenda
- you’ve let your gear slide
- you want a cheap logo and you’re done
- you’re hoping a new brand fixes a product problem
- you’re chasing trends, and views
Meet Ben, not the founder.
He’s always ready to push the design further and deliver it with purpose and flair, unless he’s busy fixing one of his many cars.
common questions
how long does the complete branding process take?
6-10 weeks. It all depends on deliverables and discovery.
can you just do the logo?
All our work must follow the REVEL process otherwise the outcome will be average. We aren't interested in average and neither should you.
we’re doing fine. why change anything?
Good, because that’s the best time to do it. Remember the surf and skate brands you grew up with? They slowly became dull, and the connection to the riders faded. People are looking for the independent companies that still live it. We make sure your brand moves with culture - not fights it.
have you worked with outdoor brands before?
Yes, Muskoka Bike Pro Shop is one of ours. Most of our past work sits outside the outdoor industry, and we’re thrilled to shake it up! What carries over is our commitment to helping build amazing brand for amazing people. And we use this gear ourselves, on the water and on the trail.
we already have a brand guide.
Most companies do. Usually it shows how the logo should look and says nothing about what the company stands for or who it’s for. We start with foundation of your position, then build the rest.
how much does it cost?
It depends on what you need, so every project is priced on its own. They usually dont go below $10,000 - we’ll talk numbers plainly on the call. If a full project is too big a step right now, we’ll tell you what we’d do first.
say goodbye to tent shaped logos and technical jargon. Keep it real. Keep it outside.
30 minutes, no cost. We'll show you how to go outside the expected.
