Build a brand distinct enough to end the comparison.
for builders who dare to be distinct.
Positioning is everything. When a buyer can’t tell what sets you apart, they start shopping around, and price is the only thing left to shop on. Watch the video below and see how a distinct brand actually gets built.
How it works
01. Book the call
Pick a time that works. Tell us about the company, the work you take, and the projects you want next.
02. get a plan
Thirty minutes where you talk, we listen, and you walk away with a clear plan to make the brand distinct.
03. become distinct
If it feels right on both sides, we get started. Either way the choice is yours.
“Care and attention were taken in the discovery phase to find out who we are and the story we wanted to tell, and it was a truly collaborative experience coming together to build out the brand strategy that would inspire the final design work. ”
Stratton Homes
builders who found distinction.
Builders and developers like you, who went through the Revel process and came out the other side looking like nobody else in their market.
builders who found distinction.
Builders and developers like you, who went through the Revel process and came out the other side looking like nobody else in their market.
the revel method
01. Research
We sit down together and go through everything you have now and discuss where the company started. We then build a foundation and road map for your brand.
02. Explore
we explore two different directions your brand could go based on two design boards. The chosen one helps relieve any guesswork in the future.
03. Visualize
The brand comes alive and built out through the logo and its variations, colour, typography, image direction, and words your brand will speak.
04. Establish
Everything gets compiled into one document. A large brand bible covering how the brand looks, sounds and how it gets used. This gets handed over to anyone who touches your brand.
05. Launch
We package up and organize all the brand assets: logo files, graphic elements, templates, fonts, and working files. The brand guide and these assets are your key to a distinct brand.
dare to be different.
build your brand with revel.
30 minutes, no cost. We’ll show you how we’d make it distinct, and whether we’re a fit.
What you get
The branding your company deserves
Research
An honest audit of what you have now: what’s carrying its weight and what’s quietly costing you work.
Brand Positioning
Where the company stands and why it matters, written down. Your unique points, who your buyers actually are and what makes them pick up the phone, and the one thing nobody else in your market can say.
Copywriting
The voice of the brand: Taglines, website language, and sales pitch. Written to be repeated by your estimator, your site super and your next hire without anything getting lost.
Naming
Not every brand needs a new name. When one does, for a new company or a name the business has grown past, it comes out of the positioning.
Logo Design
The logo, and supporting responsive family. Designed to be effective at any scale whether it’s on the side of a billboard or on your business card.
Brand Identity
The full system around the logo. Colour palette, typography, image direction, and the supporting elements and patterns. The pieces that make the company recognizable before anyone reads the name.
collateral / components
The things you use every day in your business: Your fleet, proposals, crew apparel, business cards, signage, social media marketing.
website experience
Your salesmen that never sleeps. A site that reflects you and your brand, built on positioning and language. Your customers already trust you. The site’s job is to make sure a potential new one does too.
marketing preparation
The brand, ready to go out the door. Brand guide, logos, fonts, templates, and mockups, organized and prepared to make your brand distinct.
“Working with Revel on our branding and website design was an outstanding experience from start to finish. Ben & Ben delivered the perfect balance between being highly professional and genuinely personable. They made the entire process feel collaborative and clear. The level of detail and quality in the final deliverables truly exceeded our expectations. Thanks Revel!”
Perpetual Property Preservation
who is this for?
Passing the torch
You built the company on sweat and equity and never gave the brand a second thought, until the day came to hand the keys to your kids. Now it has to carry the name forward without erasing what it has meant around here for thirty years.
a fresh take on tradition
The brand put in the work for years and it shows. It’s looking tired next to the company it represents, and it could use a kick in the pants without losing what built it.
A new endeavour
You’ve had success with one company and you’re starting something new, a development arm or a second company altogether. This time you want the brand right from day one instead of catching it up later.
is this right for you?
This is for builders and developers serious about the brand side of the business. It isn’t for everyone, and it isn’t meant to be.
A good fit
The work is already excellent and you know it
You want the meaning behind the logo, not the logo on its own
You can dive deep into your company’s purpose, history and goals
You’re willing to look like nobody else in your market
You’re willing to disrupt to make a real difference
You want to carry the company forward without erasing what built it
Not A good fit
You’d rather blend in than be the one they remember
You want a logo and nothing behind it
You want to look like whichever builder is winning right now
You’re not ready for the way you talk about the work to change
You’re not here to make a difference beyond the next job
30 minutes, no cost. We’ll show you how we’d make it distinct, and whether we’re a fit.
He’s someone who strives to go beyond the surface, diving into places unexpected—even when he’s pretending to be a professional dad or drummer.
The Bens
Common questions
how long does the complete branding process take?
A project typically runs six to nine weeks from the workshop to the handover, with two rounds of changes built into every stage.
How long does it take to start a project?
It depends on our workload and the time of year, but typically two to eight weeks from the call.
Do we have to throw away what we already have?
No. Most of what we work on is a company with real history, and erasing it would be the wrong move. The job is to carry what matters forward and let go of what’s holding you back, and you’ll know which is which by the end of the first stage.
We mostly do development, commercial and spec work. Does branding matter for that?
More, not less. Developers and commercial builders sell to businesses, investors and councils, and every one of those rooms has a bid list built to put you beside two other names. Comparison is the whole environment you’re working in, and a distinct brand is what wins it. It’s a different job, not a smaller one.
How much of my time does this take?
A two to three hour workshop at the start, then a handful of review rounds. Outside of that, we work and you keep building.
What actually happens on the call?
Mostly you talk and we listen. The company, the work, where you want to take it, and what’s getting in the way. Then you get a clear plan to make the brand distinct, and a straight answer on whether we’re the right ones to build it. Thirty minutes, no deck, no pitch.
outpace the competition with a brand that’s rooted in distinction.
30 minutes, no cost. We’ll show you how we’d make it distinct, and whether we’re a fit.
